Launching Canada’s First-Ever Circular Economy Month

TORONTO, Oct. 04, 2022 (GLOBE NEWSWIRE) — Circular Innovation Council, one of Canada’s leading environmental nonprofits dedicated to advancing the circular economy, today launches Circular Economy Month, Canada’s first-ever public awareness month dedicated to education and education dedicated to engaging Canadians in the transition to a circular economy. renewal Waste Reduction Week in Canada— the nation’s most successful public awareness campaign to reduce waste, in which Canadians have participated every year since 2001 — Circular Economy Month offers insights beyond the third week of October into a way of life that prioritizes reducing the environmental impact of what we produce, consume and throw away .

With 87% of Canadians not clear The main aim of the campaign is to educate about what the circular economy actually is, using a new video that shows what it is all about, how businesses, consumers and public bodies can take action and see the full benefits of a circular economy. Each week in October is dedicated to a unique theme, with partners, events and local campaigns across the country to allow Canadians to delve deeper into all the ways they can contribute to a more sustainable, circular economy model.

“We recognized that our economy needs to move beyond recycling and the current linear model Make take waste when we fight climate change, protect our biodiversity and reduce waste,” says Jo-Anne St. Godard, Executive Director of the Circular Innovation Council. “We look forward to stimulating a broader conversation with Circular Economy Month and giving Canadians a better understanding of what a circular economy looks like, how it aligns with our values ​​and addresses today’s environmental and social challenges, and most importantly, how they can handle it will help accelerate adoption.”

Each week in October focuses on a different pillar of the circular economy to encourage and encourage understanding and action across Canada:

  • Week 1: Introduction to the circular economy
  • Week 2: Environmental Benefits
  • Week 3: Waste Reduction Week in Canada (focus on the resource conservation and recovery components of the circular economy)
  • Week 4: Social and Economic Benefits
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In collaboration with his partner, including founding campaign partners TELUS, The Beer Store and Kal Tire – as well as various other delivery partners in each of the 13 provinces and territories across the country – Circular Economy Month celebrates the individual and collective actions, commitments and achievements for a sustainable future. Businesses and government officials from coast to coast are officially declaring October as Circular Economy Month, promoting the awareness campaign among voters across Canada.

Organizations and individuals have also planned local events from cleanup days, clothes swaps and zero waste challenges to recycling collections and circular documentary screenings, with more being added every day. Own of the Circular Innovation Council Share/Reuse/Repair Hubrecently launched with the Regional Municipality of York, provides a community-based resource for those in the York/GTA area looking to start circular living.

More Canadians are committing to reducing their environmental footprint, with 88% saying they are actively working to extend the lifecycle of their products. Most encourage sustainable habits by using reusable bags and separating recycling from regular waste, all with the intention of taking small steps towards a more circular lifestyle. Canadians can help conserve finite resources critical to the country’s resource-based economy by transforming and expanding product use, reducing waste, lowering carbon emissions and protecting the earth’s rich biodiversity.

“Canada is emerging as a global leader in the circular economy as more Canadians make the connection between what we produce and consume and the everyday, small changes that are collectively made to protect our natural environment and finite resources and combat climate change. Circular Economy Month puts a note on our calendar to celebrate our environmental achievements, but also reminds us that we are busy,” continues St. Godard.

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Quotes from founding partners of Circular Economy Month

“Environmental sustainability is one of the pillars of TELUS’ commitment to a larger social goal – taking action to protect our planet. We are committed to responsible device recycling and ensure that used devices are brought back to market for multiple uses. We do this by reselling devices through our Bring-It-BackTM Programming or repairing devices in our mobile clinic stores to name a few. To date, TELUS and our customers have responsibly recycled over 3.5 million devices and counting; This year alone we have converted more than 80,000 used mobile phones into certified pre-owned devices, with potential savings of over 2,000 tons of CO2 emissions per year compared to selling new devices. These sustainable business practices are part of TELUS’ commitment to reducing its carbon footprint and becoming a zero-waste, carbon-neutral company by 2030.” – Jim Senko, Executive Vice President and President, Mobility Solutions at TELUS.

“The Beer Store is excited to partner with the Circular Innovation Council to expand the Waste Reduction Week campaign into Circular Economy Month. We’re a long-time supporter of this important annual campaign that raises awareness and celebrates advocates for reducing waste and increasing the transition to a circular economy in communities across Canada. Since our first beverage sale in 1927, The Beer Store has embodied key principles of the circular economy by ensuring no waste is created from the collection and reuse of containers; and prolonged use of products and materials by a platform that shares an asset with many users. The circular economy is not what we simply do, it is what we have lived by for the past 95 years. We look forward to continuing to work with our employees, our customers and the Circular Innovation Council to champion environmental sustainability.” – Ted Moroz, President, The Beer Store

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“As Canada’s largest independent tire retailer and retreader, Kal Tire is committed to advancing Canada’s circular economy by extending the life of our products, diverting waste from landfill and reducing carbon emissions. Each year, Kal Tire locations across Canada collect an estimated 2 million end-of-life tires for recycling and retread approximately 300,000 tires – each one reducing customers’ carbon footprint and helping to keep tires out of the waste stream. Kal Tire is proud to partner with the Circular Innovation Council to educate Canadians about the circular economy by supporting Canada’s first-ever Circular Economy Month campaign this October.” – Cam Johnston, Senior Vice President, Wholesale and Supply, Kal Tire

For more information visit

About Circular Innovation Council
Circular Innovation Council is a non-profit environmental organization that operates nationally across Canada. For more than 40 years, the Circular Innovation Council has delivered programs and projects that raise awareness and challenge Canadians to take action on waste reduction, resource efficiency, sustainability and, more recently, the benefits of the circular economy. Together with our members and partners, we use our experience to implement the broad achievements inspired by the circular economy through programmes, projects and pilot projects. Our mission is to inspire sustainability across Canada by putting circular economy concepts into action.

A video accompanying this announcement is available at

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