M. Night Shyamalan has a new movie on the way Knock on the cabin and he’s promoting it with a short prompt featuring some familiar faces from his favorite NBA team, the Philadelphia 76ers.
And yes, there is actually a twist in typical M. Night fashion.
The promo begins with M. Night and Sixers point guard James Harden entering a booth that – for obvious reasons – looks like the one from his upcoming film.
They play some chess, have some adult drinks (note the product placement for J Harden wines; I guess that was part of the deal) and M. Night makes a basketball analogy with shoe horns.
But then…there is a knock on the cabin… like the title of the movie…
“I wouldn’t answer that if I were you,” warns M. Night.
But then the big twist: the knocking didn’t come from a group of cultists wanting to make a sacrifice to avert the end of the world, like in Shyamalan’s flick; it’s just Doc Rivers.
Not quite a twist on par with the trees making everyone kill themselves (spoiler alert) or the 19th century village is actually in modern times (spoiler alert) but not bad considering that Shyamalan only had about 20 seconds to set the pins up Doc Rivers came and kicked them over.
Overall, it’s a creative way to promote the film, and if you’re M. Night Shyamalan, you get a chance to hang out with some guys from your favorite team.
I’m a big fan of people who become so successful that they can do things just because they want to go somewhere or hang out with someone. Like how Adam Sandler simply picks a place to vacation and then builds a movie around it. Why else does he have about four movies set in Hawaii?
If I had made a very successful film showing Bruce Willis was dead the whole time (spoiler alert), that’s exactly what I would do. I would do a historical film about the Civil War, but then I would promote it with a video of me and the Iron Maiden guys wearing soldier’s hats and trying to load muskets.
Why? Because I wanted to hang out with the Iron Maiden boys and I had an excuse to do so.
I’m not sure how that’s going to convince anyone to go to a movie theater – which is still operating, believe it or not – and check it out. But it was a hell of a way to get it moving ahead of the February 3 release date.
Follow on Twitter: @Matt_Reigle