By Megan Sayles
AFRO business writer
To celebrate Black History Month, Macy’s launches on February 1st black story. Black brilliance., a month-long in-store and online fundraiser in support of the United Negro College Fund (UNCF), which provides scholarships for African-American students and funds for historically black colleges and universities (HBCUs).
The retail giant will also highlight Black-owned brands through its Mission Every One social-purpose platform and organize online shopping events to encourage shoppers to buy Black.
“This Black History Month, we advance Macy’s mission to build a better future by boldly representing our colleagues, customers and communities by highlighting and celebrating the history, accomplishments and resilience of Black Americans in our businesses and in our bands,” said he Shawn Outler, Chief Diversity, Equity and Inclusion Officer at Macy’s.
“Through Mission Every One, we work with our communities and UNCF to raise critical funds that will empower the next generation of leaders and enable growth and leadership through HBCU educational opportunities.”
During the month of February, customers will have the opportunity to participate in a fundraising campaign to support scholarships for students across the country who intend to attend HBCUs and who are already enrolled at HBCUs.
Customers can donate online or round up their in-store purchases and the extra change will help fund the Macy’s Brighter Futures Scholarship Fund.
As part of black story. black business., several black brands are promoted in stores and online, including Harlem Candle Co., a luxury home fragrance line by Teri Johnson; OMA The Label, a jewelry brand by Neumi Anekhe; and Healthy Roots, a toy company founded by Yelitsa Jean-Charles that teaches natural hair care using black dolls.
The brands will also be featured at two virtual Macy’s Live Shopping events on February 8th and 17th.
Since 2021, Macy’s has committed nearly $2 million to UNCF’s mission. Last spring, the department store also announced that Mission Every One would pledge $5 billion through 2025 to build a more just and sustainable future.
The initiative’s commitments included raising Macy’s minimum wage to $15 an hour, providing grants to advance human rights and social justice efforts, investing in underrepresented brands and designers, supporting scholarships for underrepresented youth in the fashion industry and the use of more sustainable materials in Macy’s products.
Megan Sayles is a member of the Report for America Corps.