Ratings summary – a record audience for the Premier League, a poor game for the Clippers-Lakers and a near-season high for college basketball. Plus: mixed results for UFC 283 prelims.
Premier League sets US attendance record for Man U-Arsenal
Last Sunday’s game between Manchester United and Arsenal in the English Premier League garnered an overall average rating of 1.0 and 1.79 million viewers on NBC (0.8, 1.41m) and Telemundo (0.22, 382,000 ), with that viewership rising to 2.30 million, including additional streaming viewership not followed by Nielsen (510,000) – both records for a Premier League game on US television.
The combined English-speaking audience of 1.92 million on NBC and digital is also a record for a Premier League game.
Poor showing for Clippers’ win over Lakers
Tuesday’s NBA regular-season game between the Clippers and Lakers averaged 1.31 million viewers on TNT, down 28% from the Mavericks Warriors in the same window last year (1.81 million) and being the least-watched game on ESPN or TNT this season, including LeBron James (Heat – Lakers on ESPN averaged 1.11 million earlier this month, but James didn’t play.)
Earlier in the night, Celtics-Heat averaged 1.05m – down 31% from Lakers-Nets a year ago (1.52m).
In another action, Sunday’s NBA TV averaged a .23 rating and 401,000 viewers for Nets-Warriors, the fifth largest audience this season despite being an NFL playoff game. The Warriors have played in four of the five most-watched games on NBA television this season.
MSU-Indiana nears season high as NFL heats
The men’s college basketball game between Michigan State and Indiana, which led to coverage of an NFL playoff game, averaged a 1.3 rating and 2.25 million viewers on CBS last Sunday — behind DePaul-Creighton on FOX Christmas Day (2.99) as the most-watched college basketball game of the season. Michigan State has played in two of its top three games this season, with their Champions Classic match with Kentucky finishing in third place (2.03m).
In a competitive window on FOX, Butler-UConn averaged .42 and 718,000.
During the workweek Monday night on ESPN, Kansas-Baylor averaged 1.22 million and Duke-Virginia Tech 1.03 million, up 15% and 49% respectively from a year ago (Texas Tech-Kansas: 1.06 million; Louisville- Virginia: 694,000). North Carolina-Syracuse drew 855,000 and Ohio State-Illinois 705,000 on the same network Tuesday, down 8% and 25% respectively from a year ago (Mississippi State-Kentucky: 933,000; Michigan State-Illinois: 937,000).
UFC 283 prelims have increased significantly compared to previous ABC simulcasts
The UFC 283 prelims averaged a .7 overall rating versus last Saturday night’s NFL playoffs and drew 1.10 million viewers on ABC (.47, 756,000) and ESPN (.20, 346,000). , but lower than previous ABC simulcasts (0.8, 1.36m last July; 0.95, 1.80m last June). It goes without saying that these previous simulcasts did not face the NFL.
(Nielsen estimates by Programming Insider, ShowBuzz Daily, Network PR)